Matthew J. Soroky

Matthew J. Soroky is an Associate in our Franchise & Distribution Practice Group representing both franchisors and franchisees in both transactional and litigation matters.

Working closely with clients in the areas of franchise, distribution, licensing, and intellectual property, Mr. Soroky represents both entrepreneurs and multi-unit business owners handling matters involving:

• Franchise development and registration
• Franchise sales and regulatory compliance
• Franchise renewals and terminations
• Contract negotiations, and
• Intellectual property registration and protection

Mr. Soroky has nearly a decade of litigation experience. He has litigated a broad range of intellectual property and business disputes including the defense of various consumer class actions at both pre- and post-certification phases. He has represented both plaintiffs and defendants in claims regarding:

• Copyright and trademark infringement
• Fraud and false advertising
• Franchise law violations
• Lanham Act claims and unfair competition
• Direct and derivative shareholder disputes
• Trade secret misappropriation
• Defamation and privacy torts
• Products liability

Mr. Soroky has appeared before California courts throughout the state, and the United States District Courts, Central and Eastern Districts of California.

A graduate of Southwestern Law School, Mr. Soroky earned his Juris Doctor in 2008. He graduated magna cum laude in 2004 from the University of California at Berkeley. Prior to joining Lewitt Hackman, Mr. Soroky worked at a national law firm and completed externships with several in-house legal departments at NBC Universal.

Mr. Soroky is a member of the State Bar of California, American Bar Association Forum on Franchising, Los Angeles County and San Fernando Valley Bar Associations.

A member of the Franchise Law Committee of the Business Law Section (BLS) of the California Lawyers Association (formerly of the State Bar of California), Mr. Soroky currently serves as Co-Vice Chair of Legislation for the 2018-2019 term.